
About Rick
Rick Cox | Psychodynamic Psychotherapist (MBACP) | BetterHelp UK Brand Ambassador | National Media Contributor | Bridging Psychotherapy & Public Mental Health Awareness · Where Fear Meets Freedom
Rick Cox is a UK-based psychodynamic psychotherapist working exclusively online. A registered member of the British Association for Counselling and Psychotherapy (BACP), Rick integrates depth-oriented, psychodynamic, ISTDP-informed, and relational approaches to help clients confront and heal the unconscious emotional patterns that drive anxiety, shame, and avoidance.
He was 1 of 60 from 30,000+ BetterHelp therapists part of the initial 2024 pilot of their Brand Ambassador Programme and is an established BetterHelp UK Ambassador, collaborating with their media partners to bring psychological insight to national conversations around mental health and emotional resilience. As featured in the Guardian, Huffington Post and the BACP Therapy Today Magazine.
Rick is passionate about making therapy accessible, meaningful, and relevant, whether in the closed arena of therapy, in writing, or through the media.
Professional Background
Rick has worked in mental health management, sat on the board of governors, been a director and has represented various community mental health charities and trusts.
Philosophy & Approach
Rick’s approach is grounded in the belief that therapy should help people feel again — beyond symptom management. His framework, the Therapy FAD (Feelings, Anxiety, Defences), reframes psychotherapy as the process of restoring emotional access, building tolerance for anxiety, and challenging automatic defences that block authentic connection.
Affiliations & Media
Registered Member, BACP: View public register entry
BetterHelp UK Ambassador: BetterHelp profile
PrideMind Directory: Therapist listing
LinkedIn: Professional profile
YouTube: Therapy with Rick
Featured Commentary & Media
Rick has contributed to a range of UK mental health discussions through BetterHelp’s media collaborations — including commentary on topics such as emotional repression, relational conflict, and the psychology of authenticity.
His writing appears across the Therapy with Rick blog, exploring themes like: